Bath & Body Works is here to sweeten your Valentine’s Day in the most nostalgic way. The beloved retailer has teamed up with the iconic Sweethearts candy to create a body-care collection as adorable and colorful as a box of the classic heart-shaped treats.
To scent the collection, Bath & Body Works created a brand-new, limited-edition fragrance called 4Ever Sweet, with notes of candied grape, sweet berry and powdered sugar that smell just like the candy. As for the product assortment, it’s packed with all the Bath & Body Works classics, such as its famed candles, Wallflower fragrances, body mists and body cream.
The entire Bath & Body Works x Sweethearts collection launches on Monday, January 13. Alongside the beloved staples, you’ll find playful decor and accessories perfect for gifting to a loved one (or yourself), including trays adorned with Sweethearts, Sweethearts-inspired hand sanitizer holders, socks, sponges and more.
Check back next week to shop our favorite picks from the collection. Until then, get a sneak peek at what’s to come with the images below.
Interestingly, sweet treat-inspired body-care products are having a major moment. NewBeauty recently covered the viral Dove x Crumbl Cookie collab, as well as the growing popularity of dessert-inspired fragrances like Kayali Yum Pistachio Gelato Eau De Parfum Intense ($138), PHLUR Caramel Skin Body & Hair Fragrance Mist ($38) and Sabrina Carpenter Cherry Baby ($30).
Clearly, Bath & Body Works’ collaboration arrives at the perfect time.
