10 New Amazon Beauty Arrivals That Are Too Good to Gatekeep

Take it from me: even if you don’t typically shop Amazon to curate your beauty stash, you’ll want to peek at the retailer’s newest drop of beauty products. I spy a manicurist-loved at-home nail strengthener that rivals the shine of any salon mani and tons of new makeup and skin care from top K-beauty and classic drugstore brands, like L’Oréal and e.l.f. Plus, get in on the glycolic acid hair trend with a five-minute hair mask that shoppers are already saying leaves hair with a noticeable glassy gloss.

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Manucurist Active Glow™ ($16)

All of French nail brand Manucurist’s care and color products are vegan, cruelty-free and focused on nail health. Active Glow, a “nail spa in a bottle,” per the brand, is a one-step strengthening nail polish made with antioxidants, AHAs and almond oil that delivers healthier, hydrated nails with mirror-like shine for up to a week, no top coat or base coat needed. Choose from Blueberry (shown below) for a sheer cool-rose hue or Raspberry if you prefer a peachy pink finish.

 

• BUY NOW – $16

2 / 10

REVLON Super Lustrous Glass Shine Balm ($12)

With hyaluronic acid, aloe and rose quartz,  REVLON’s Super Lustrous Glass Shine Lip Balm delivers the skin benefits of a lip balm with the buttery smooth and plumping look of a liquid lipstick.

• BUY NOW – $12

3 / 10

L’Oréal Paris EverPure Glossing 5-Min Lamination Mask ($13)

If you’ve been on TikTok recently, you’ve probably heard of a “glycolic acid hair hack,” where users apply glycolic acid toner directly on their scalp. These users, plus dermatologists, tout the AHA as a way to keep your scalp clean and itch-free by exfoliating away dead skin cells, boosting hydration and reducing yeast and bacteria. L’Oréal goes a step further and infuses glycolic acid with its sulfate-free glossing technology in its newest hair mask to seal hair fibers, resulting in unreal shine.

• BUY NOW – $13

4 / 10

COSRX Advanced Snail Mucin Glass Glow Hydrogel Mask ($15)

Snail mucin is one ingredient with staying power, thanks to its ability to hydrate, repair, regenerate, brighten and calm all skin types. COSRX uses 25 percent snail mucin in this hydrogel mask. When it turns from opaque to transparent, you know all ingredients (including niacinamide, hyaluronic acid, panthenol, ceramides, betaine and allantoin) are fully absorbed and working their magic for healthier, younger-looking skin.

• BUY NOW – $15

5 / 10

SHEGLAM Crystal Jelly Glaze Stick ($6)

Viral sensation brand SHEGLAM debuted its Crystal Jelly Glaze Sticks on Amazon and shoppers are snatching up the multi-use makeup. Wear it as an eyeshadow, highlighter or even lip balm for a hydrating and creamy shimmer look.

• BUY NOW – $6

6 / 10

LANEIGE Neo Blurring Powder ($25)

K-beauty powerhouse LANEIGE is behind this ultra-fine powder that absorbs excess oil and shine, leaving a smooth, soft-matte complexion behind. Its teal hue is thanks to blue hyaluronic acid, plus a blend of three non-drying powders to keep all the glow intact.

• BUY NOW – $25

7 / 10

e.l.f. Glow Reviver Lip Oil ($8)

A nourishing, non-sticky, juicy formula that gives an ultra-glossy, sheer pop of color. Need I say more?

• BUY NOW – $8

8 / 10

No7 Pro Artist Soft Glow Cream Bronzer ($19)

Bethenny Frankel declared this under-$20 cream bronzer from No7 “better than…CHANEL,” and now you can buy it side-by-side when you buy your toilet paper. “Look at the toastiness, look at the cocoa,” Frankel raved to over 2 million TikTok followers.

• BUY NOW – $19

9 / 10

L’Oréal Paris Lumi Le Glass Highlighter Stick ($13)

Another drugstore favorite of Frankel’s (and Martha Stewart, Eva Longoria and Alix Earle) is L’Oréal’s Lumi Glotion, a skin-perfecting “glow enhancer.” Now, the Lumi line offers Le Glass, a light-reflecting highlighter stick meant for your cheeks, brow bones, forehead, neck or collar bone.

• BUY NOW – $13

10 / 10

Maybelline Super Stay Lumi-Matte Foundation ($12)

Maybelline’s Lumi-Matte Foundation is the best of all worlds. It’s full-coverage yet airy, with a matte finish that still reveals “a hint of luminosity.” Choose from 24 color-matching shades.

• BUY NOW – $12