With Halloween mere hours away and the festive holiday season following not far behind, many of us beauty lovers are filled with thoughts of what to wear and how to glam for our dozens of holiday parties on the horizon. This week, I discovered—thanks to TikTok—what might be the most unexpected yet fitting beauty product for the holiday season: metallic mascara.
Color mascara has been having a moment for some time now, whether it be bold shades like blue and pink or more subtle options like brown and burgundy. When I saw a user swatching on gold mascara on my for you page, I was in awe. As it turns out, metallic mascaras like silver and gold mascara are making a name for themselves. Whether you need a silver shade for a last-minute ice queen Halloween costume or gold for New Year’s, metallic mascara is a holiday season must.