She’s an actress, podcast host and musician. Keke Palmer has truly done it all. While we typically associate Palmer with the entertainment side of things, the Nope star has a new step of creativity in mind. Throughout her career, Palmer has learned to maintain her beauty, specifically her hair. Now, she’s taking those skills a step further, as Revlon has just announced Palmer as its first Chief Brand Officer for Creme of Nature, one of the many brands owned by Revlon.
Keke Palmer Now CBO at Creme of Nature
The exciting collaboration was announced today. Palmer will focus on Creme of Nature products and how these products are delivered to the public. The company explained to WWD that it believes she will help “innovate (the brand) and stay in the market.” Palmer’s new role will “be instrumental in shaping how we communicate our overall brand to the end consumer,” said Chandra Coleman, head of marketing for hair and personal care brands at Revlon. Coleman also noted that “her creative input will be invaluable as we strive to innovate and stay ahead in the market.”
The goal for Revlon’s hair collaboration with Palmer is to connect with the younger generation and explore innovative methods to nurture textured and curly hair. As we all know, without the right products, your hair can fail you. Creme of Nature uses powerful and natural ingredients to strengthen hair quality with each use. Through Palmer’s impeccable storytelling skills and strategies from her years of audience interactions, she is sure to bring Revlon’s marketing to the next level.
