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The fragrance industry has never been more plentiful. With millions of brands and endless interesting scents, finding a bottle you love isn’t difficult. The category is bustling with lots of new and unique aromas, but when it comes to crafting a signature scent, there’s no denying the allure of the classics. It’s no surprise that they have continued to dominate the space as tastes evolved. Even better? Their staying power isn’t limited by generation.
Recent data from Spate revealed which fragrance brands are the most popular and which saw the biggest spike in searches over the past year, and classic brands dominated. Dior was the only brand to see over one million searches, making it the most popular by far, with YSL the runner-up. Prepare to see Jean Paul Gaultier fragrances around as they saw a 197 percent uptick in searches. Other popular brands the data pinpointed include Valentino, Maison Francis Kurkdjian, Versace, Billie Eilish Fragrances, Armani, Azzaro and Dolce & Gabbana.
Whether floral and romantic, woody and sultry or fresh citrus, there’s a scent to suit every preference. Keep scrolling to see the best products from the top trending fragrance brands. From icons to newcomers, you’re bound to find more than one bottle to love.
Perfume Picks From the Top Trending Fragrance Brands
1 / 11
Billie Eilish may have stunned fans when she announced her entry into the fragrance world, but her debut parfum has proven itself ten times over. The delectable blend of warm gourmands, amber, musks and creamy vanilla has an elegance that’s on par with the singer’s voice. Just three years into the space, and the scent continues to top lists as one of the most wearable and alluring scents.
2 / 11
This is an investment bottle, but believe me when I say it’s worth every penny. Though the brand has many beloved scents, Baccarat Rouge is by far the most popular thanks to its mysterious and intriguing accord. The head is formed with a luscious jasmine note that is softened by aromas of amber, wood and a touch of almond. Together they create a luxurious blend that is only amplified by the striking red bottle.
3 / 11
Complexity can be a defining element in a fragrance, and Maison Francis Kurkdjian’s fragrance showcases that beautifully. This fragrance is made with the same ingredients as its silver counterpart. However, the scent of each is completely different. This gold fragrance has a hefty dose of beloved aromas like vanilla and musk that give the perfume a luxurious feel to match its gilded bottle.
4 / 11
To say that we’re living in a vanilla girl era would be an understatement. While there are a lot of options available, Donna Born in Roma is one of the elite. Like the studded bottle, the trio of blackcurrant, bourbon vanilla and jasmine is intoxicating and has a romantic, rockstar edge that’s hard not to love.
5 / 11
YSL has a knack for creating sultry scents that give you main character energy in a single spray. Black Opium was one of the first to do that and remains desirable to this day. Perfect for dates or nights out with friends, it’s packed with attitude. Just spritz it on and see where the night takes you.
6 / 11
When I think of YSL’s Libre, my mind immediately goes to Dua Lipa. The powerhouse songstress embodies everything the scent was made to be. Free spirited? Check. Confident? Check. Sexy and powerful? Check and check. The explosion of floral aromas and the musk accord exude modern feminine energy.
7 / 11
It’s hard to resist the glamour and timeless appeal of J’adore. The fragrance, composed of ylang ylang notes and floral aromas, is intoxicating in itself. But the shapely bottle, adorned with gold chains, takes the cake. It exudes femininity, seduction and enchantment.
8 / 11
The roots of this iconic scent lay in fashion—haute couture to be exact. The bouquet of roses and fresh lilies makes up the heart of the fragrance and adds to it’s romantic roots. However, the scent isn’t overbearing thanks to subtle grounding notes of pepper and velvet.
9 / 11
If you want to smell like a summer well spent in Scilly, sunning on yachts and surrounded by fresh fruit, this is the fragrance for you. It transports you with invigorating scents and has clean notes that make it wearable for daily use.
10 / 11
Fragrance is supposed to be fun, and Versace’s Bright Crystal is just that. Despite having a complex accord, complete with yuzu, lotus flower, musk and pomegranate, it feels fresh and lively. Spritz it on in the morning for an invigorating scent or midday for a quick boost of energy.
11 / 11
This elegant bottle is a glamorous addition to any vanity. Not only is it sleek, but it’s adorned with sculptural gold fixtures to give it an artistic look. Inside the glass bottle, you’ll find a scent that’s equally sophisticated. Juicy aromas of blackcurrant, mandarin and orange blossom form the core of the fragrance, while vanilla gives it a comforting feel.
