Hailey Bieber has been hinting at the launch of a cream blush for quite some time. NewBeauty first spotted the 27-year-old mom-to-be with a blush stick in hand back in March. Not to mention, she recently shared her “peachy-beachy makeup routine” on YouTube, slyly applying blush off-camera and suspiciously leaving out the product details. And that’s just the beginning of her buzz-generating buildup. Today marks the end of the wait: After introducing fans to Rhode Pocket Blush via a June 10 Instagram post, it’s finally available on the brand’s website. And with all the anticipation surrounding its release, you’ll want to act fast if you want to get your hands on it.
Rhode Pocket Blush joins the ranks of brand bestsellers like Peptide Glazing Fluid, Peptide Lip Tint, and its viral silicone phone case. In an interview with Byrdie, Bieber explained that venturing into blush felt authentic to her personal brand. “For us, stepping into the world of color, everything’s quite hybrid,” she said. “Hybrid skincare, hybrid color—we’re always going to be a skincare-first brand, that’s always going to be the priority. But for me, [the brand is about] building off of essentials. The things I can’t live without are really good skincare and a really good flush to the cheek.”
Rhode’s Pocket Blush comes in six shades, from the light pink “Piggy” to the bronze terracotta “Toasted Teddy.” True to its name, these blushes are compact enough to toss in your pocket or slip into your purse. The pigment is versatile—you can apply a single swipe for a sheer flush of color or build up for a bolder look. Plus, it doubles as a lip tint, which is ideal for a monochromatic makeup look, or for quickly putting on makeup in a pinch.
Keep scrolling to shop Rhode’s Pocket Blush while it’s still in stock.
Shop Rhode Pocket Blush
Piggy (baby pink)
Juice Box (hot pink)
Spicy Marg (bright coral)
Freckle (neutral peach)
Sleepy Girl (soft mauve)
Toasted teddy (bronze terracotta)
And that’s not all. Today the brand is also launching duos starring the new Rhode Pocket Blush paired with their bestselling Peptide Lip Tint. But these lip shades aren’t the brand’s usual offerings; they’re limited-edition versions designed to complement the shades of Pocket Blush. Rhode is offering four unique duos inspired by the blush shades Piggy, Freckle, Spicy Marg, and Sleepy Girl, priced at $42 per duo. Check them out below.
Shop The Duos
The Pink Duo (piggy blush + shortcake lip tint)
The Peach Duo (freckle blush and peach pit lip tint)
The Coral Duo (spicy marg blush and guava spritz lip tint)
The Mauve Duo (sleepy girl blush and salty tan lip tint)
