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Why Is Everyone Launching a Toner Right Now?

Why Is Everyone Launching a Toner Right Now? featured image
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To call the toner step in skin care as “trending” isn’t totally accurate. But to say it’s the season of new-toner launches certainly tracks. Besides the spring and summer months traditionally being a popular time for toner launches, according to SPATE, the popularity of toners in the U.S. is up +10.2 percent year-over-year. “They’ve been around forever, but I am definitely seeing patients use toners more often now,” says Phoenix, AZ dermatologist Dr. Karan Lal. Here are seven new ones leading the charge.

1 / 7

Glow Recipe Cloudberry Bright Essence Toner ($38)

A concentrated essence toner formulated with cloudberry—a superfruit rich in vitamin C—and powerhouse antioxidant CoQ10, this powerful toner brightens and evens your complexion as it works double-duty as a serum-booster.

BUY ON GLOW RECIPE – $38

BUY ON SEPHORA – $38

2 / 7

Aesop Immaculate Facial Tonic ($55)

Assuming the place of a more traditional daily toner, the lightweight, aqueous formulation of this exfoliating product helps smooth and refine skin’s texture.

BUY ON NORDSTROM – $55

3 / 7

Farmacy Honey Milk Essence ($34)

Described as “your skin’s new drink of choice,” this milky essence hydrates skin, reduces redness and calms and comforts via Hawaiian honey, chamomile and ceramides.

BUY ON AMAZON – $34

BUY ON SEPHORA – $34

4 / 7

Tula Clarifying Tonic ($28)

Simple and sensational, this alcohol-free toner does a no-nonsense number on clarifying skin thanks to a perfect combo of witch hazel, lactic acid, PHA and niacinamide.

BUY ON TULA – $28 

5 / 7

Motif Renew Resurfacing Peptide Toner ($55)  

A chemical toner that improves skin radiance, elasticity and texture, this overnight wonder—it’s powered by peptides, lactic, mandelic and malic acids—absorbs quickly without stickiness or irritation.

BUY ON MOTIF – $55

6 / 7

EADEM Cashmere Peel Exfoliating AHA + PHA Toner ($42) 

Featuring a proprietary FastFade Complex and super hydrators, this next-gen milky toner safely exfoliates skin of color at that “just right” amount to safely remove dark spots, unclog pores and leave skin remarkably soft.

BUY ON EADEM – $42

BUY ON SEPHORA – $42

7 / 7

The Ordinary Saccharomyces Ferment 30% Milky Toner ($14)

Another milky toner in the mix, The Ordinary’s latest release is big on being gentle. A 30-percent concentration of saccharomyces ferment exfoliates skin to help smooth uneven texture and boost radiance, while delivering all-day hydration. 

BUY ON ULTA – $14

BUY ON THE ORDINARY – $14

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